Sam Jackson

Sam Jackson is a KW MAPS Coach and the Director of Innovation and Technology for both the Georgia Legacy Group and Carolina Legacy Group, a growing family of Keller Williams market centers across the Southeast. Since joining Keller Williams in 2016, Sam has helped agents grow smarter businesses by mastering their database, not just their tech. Known online as @incommandwithsam, he specializes in turning the MREA models into real-world systems that actually drive results using Command and beyond.

With a background as a Team Leader and nearly a decade in real estate, Sam brings a blend of coaching, leadership, and technology that’s rooted in practical experience. Originally from Pittsburgh, he holds a BS in Advertising from Quinnipiac University with a focus on consumer behavior. These days, you’ll likely find him on a hiking trail, at a ballfield, or managing the joyful chaos of raising two passionate kids and a small zoo with his wife.